Marketo Summit | How to Build a Marketing Operations Center of Excellence
In this workshop, Edward Unthank teams up with Optimizely’s Andy Varshneya to walk you through the basics to creating a Marketing Ops Center of Excellence.
Marketo Summit | Architecting Best Practices in Marketo
Edward Unthank throws open the hood and shows you all the best practices we’ve developed while working on enterprise Marketo instances, from Lifecycle Processing and Lead Source to intelligently assigning leads to engagement programs with Traffic Director.
Marketo Program Templates
In this presentation, Edward guides Marketo users on how to start building with better, more scalable program templates. Scale your marketing activities by building smarter and faster with fully tokenized program templates and a streamlined Marketing Ops request process.
Architecting a Robust and Scalable Marketo setup
The best setups in Marketo are robust and scalable, allowing you to minimize the amount of effort required to create marketing programs. In this “Champion Series” presentation, Edward Unthank walks you through the process of architecting Marketo in a best-practice setup, using a lead processing program as the primary driver, creating programs with hooks that latch in, and allow you the most flexibility in creating programs quickly and with the appropriate amount of energy.
Marketo Summit | Beyond Basic Targeting
Learn how to implement advanced targeting for your marketing nurture campaigns by using profiling programs, customized scoring, and database segmentation. We’ll cover how to test strategic targeting, where to start, and how to do it.