Watch webinars where I discuss marketing technology topics like Account Based Marketing or Marketing Attribution.
- Account Based Marketing with Engagio and Mintigo, September 2016. This roundtable discussion and presentation discuss how to build up the operational details of ABM to achieve funnel greatness.
- Attribution and Reporting with Brightfunnel, June 2016. In this webinar, I walk through the Channel-Offer attribution method, detailing the operational planning that goes into reporting. Brightfunnel discusses their approach to attribution reporting once you have the data.