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Past Presentations

Marketo Summit | How to Build a Marketing Operations Center of Excellence

In this workshop, Edward Unthank teams up with Optimizely’s Andy Varshneya to walk you through the basics to creating a Marketing Ops Center of Excellence.

[Download the Slides]

Marketo Summit | Architecting Best Practices in Marketo

Edward Unthank throws open the hood and shows you all the best practices we’ve developed while working on enterprise Marketo instances, from Lifecycle Processing and Lead Source to intelligently assigning leads to engagement programs with Traffic Director.

[Download the Slides]

Marketo Program Templates

In this presentation, Edward guides Marketo users on how to start building with better, more scalable program templates. Scale your marketing activities by building smarter and faster with fully tokenized program templates and a streamlined Marketing Ops request process.

[Download the Slides]

Architecting a Robust and Scalable Marketo setup

The best setups in Marketo are robust and scalable, allowing you to minimize the amount of effort required to create marketing programs. In this “Champion Series” presentation, Edward Unthank walks you through the process of architecting Marketo in a best-practice setup, using a lead processing program as the primary driver, creating programs with hooks that latch in, and allow you the most flexibility in creating programs quickly and with the appropriate amount of energy.

[Download the Slides]

Marketo Summit | Beyond Basic Targeting

Learn how to implement advanced targeting for your marketing nurture campaigns by using profiling programs, customized scoring, and database segmentation. We’ll cover how to test strategic targeting, where to start, and how to do it.

[Download the Slides]

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2019 Adobe / Marketo Summit Sessions

Adobe Marketo Summit 2019

Special Content

Learn Lead Lifecycles
Speaking the Same Language for Marketo Architecture & Best Practices
Expert Guide to Program Templates

Categories

  • Conference Reviews (6)
  • Demand Generation (16)
  • Market Strategy (2)
  • Marketing Automation (49)
  • Marketing Careers (4)
  • Marketing Operations (9)
  • Marketing Technology (21)
  • Marketo User Guide (87)

Topics for Marketing Technologists

  • Conference Reviews (6)
  • Demand Generation (16)
  • Market Strategy (2)
  • Marketing Automation (49)
  • Marketing Careers (4)
  • Marketing Operations (9)
  • Marketing Technology (21)
  • Marketo User Guide (87)

Services & Products

Marketing Technology Consulting
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Marketo Training
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BuiltWith Lead Enrichment 
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