Josh speaks on marketing technology, marketing operations, and B2B demand generation techniques. He has been a featured trainer and speaker with companies like Perkuto, Marketo, and RingLead, including consulting engagements on four continents.
- Marketing technology and operations methodologies.
- Lead Nurturing the Way Your Audience Wants to be Nurtured.
- Permission marketing for higher revenue.
- Account Based Marketing Operations
- Lead Nurturing and storytelling marketing
Please see examples and my b-roll video:
Upcoming Speaking Engagements
Make a request: hello |at| marketingrockstarguides.com
“Excellent Q&A” – Enrico D at Nurture Your Audience the Way they Want to be Nurtured.
“Great session – best mix of strategy & tactical – plus the great quote: “Don’t be a low life spammer” – Alexander N.
“Would love to see more sessions like this and from this presenter.”
“Full of insightful, actionable insight!”
Past Speaking Engagements
April 30, 2018: Master Nurturing and Engagement Programs – Marketo Summit
September 12-13, 2016: Corporate Executive Board Mid Market Council – Featured Speaker
In two sessions, I spoke about the Martech Maturity Model™, the Nurture Waterfall, and Enabling Account Based Marketing. I shared my experiences and frameworks for building out effective martech stacks as well as bringing in ABM for organizations that are still making a marketing transformation. The audience was composed of demand generation B2B marketers.
May 11, 2016: Nurture the Way Your Audience Wants to be Nurtured at the Marketo Nation Summit
Do you nurture your audience the same way you would like to be nurtured by your vendors? Probably not. We’ll explore the nurturing framework to ensure your team always considers the audience, not just this month’s MQL target. Learn about:
- The Audience Centered Framework for Nurturing
- How to use the Framework in Marketo Engagements
Wow! 542 people saw this!
May 10, 2016: ABM Success Path – Infrastructure and Campaign Secrets Unveiled at the Marketo Nation Summit
with Charlie Liang of BigPanda.io and 239 other people.
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
- The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas
- How to measure the performance of your ABM tactics in Marketo
- Real-life ABM campaigns you can deploy immediately
May 2016: Interview with Microsoft on Account Based Marketing
October 2015: Setting Up Program Channels for Success
with Adam New-Waterson, CMO of LeanData and Jessica Cross-Falarski, Director of Demand Gen at Everstring.
This webinar discussed several approaches for using and managing Program Channel Statuses within Marketo.
May 2015: How to Build a Lead Lifecycle Model System at the Marketo Summit 2015
with Jeff Coveney of RevEngineMarketing
This presentation discussed two main methods to constructing a Lead Lifecycle, primarily with Marketo and Salesforce. It is the basis for handling and tracking all leads.
December 2014: How to Build a Revenue Cycle Model – Marketo User Group LA
This presentation discussed considerations for the RCM in Marketo and the Lead Lifecycle System.
July 17, 2014: How to be a Marketing Automation Rockstar
Sponsored by RingLead and Perkuto, I discussed how I became a Marketing Automation guru and how others can do the same.
December 2013: Drip Nurturing vs. Engagements at the Marketo User Group Boston
I continue to reference this presentation to help marketers understand when to use Marketo’s Engagements vs. standard wait step campaigns.
February 2013: Marketo Analytics How To at the Marketo User Group New York and Netherlands
Two similar presentations on the common uses of the standard Marketo analytics reports and ways to manipulate them to get at the data marketers need.