Etumos’ Marketing Rockstar Guides helps Vice Presidents of Marketing make the most of the latest inbound and revenue performance techniques. Revenue growth is everyone’s responsibility. Increasing marketing’s influence on revenue is as much a transparency question (reporting) as it is managing the buyer’s journey. Our team of experts help companies:
- Increase marketing-sourced opportunities
- Demonstrate marketing influenced orders were higher than sales alone
- Design journeys that increase engagement from inactive leads
Event lead engagement – do more with less. Need to lower CPL or CAC? Etumos has a history of decreasing event costs and increasing net new leads. We can analyze your event history to identify lead journey improvements, process changes to increase Sales engagement, and select more targeted platforms for your team. We’ll show you how to repackage your firm into a live product that attracts the right attention, bringing your firm to life for the audience.
For Roadshows, Etumos can take your existing content, experts, and capabilities and repackage them as content driven, advisory opportunities for your target audience.
Need to increase response rates and engagement for outbound emails? We’ve helped firms grow click-through-rates by better targeting of messaging and audience selection. Using email reputation best practices, we improve deliverability. Hire us to show you the exact steps to take.
Having trouble with Sales-Marketing Alignment? Etumos understand sales teams, too. Our team has unique insight into how sales teams and salespeople work. Sales wants leads who are “ready to buy.” Working with your Sales team and your data, we can help you achieve marketing-sales alignment that delivers results.
Let’s Talk Channels and Content
- Channel Management and Analysis
Etumos can review your existing lead generation channels and help you build a plan for tracking ROI and doing more of what works. Are these the right channels and platforms to reach your audience? Is this where your prospects and leads spend their time?
- Permission Marketing
Getting permission to engage your audience is a crucial component of demand generation. We can provide workflow advice and plans, including subscription management and operationalizing privacy compliance. (NOTE: Etumos does not provide legal advice).
- Event and Trade Show Development
Stop going to the same trade shows and events each year – unless they work! We can help you find more targeted events and even create your own branded roadshow at a lower cost. Even if you have scanty ROI data, Etumos finds the best events to go to, and the best ones to drop. We’ll use marketing automation technology to help track and deliver the results you want for every event.
- Webinar Development & Launch
Webinars are a valuable and high ROI middle of the funnel channel. Are you putting your experts in front of your audience using video? Leverage recorded webinars to engage leads more.
- Collateral & Sales Tool Development
Sometimes it’s hard to keep your collateral and decks up to date. If Sales is asking for new slides or making their own, it’s time to get help. We can review your existing collateral, suggest a program, and execute on the plan. This will include tighter messaging, sales tools that sales requested, and help on design.
- Content Planning and Buyer Personas
Etumos help you collect topics for your blog, white papers, etc. and put that into a plan and help you execute with your experts. We can help you build a sales funnel using buyer personas and content grids to deliver the right content to keep leads moving through to Sales.
Contact Etumos to begin the journey from Lead Generation to Revenue Marketing.