Every business needs to comply with local and international privacy regulations. A critical component of compliance is the “Unsubscribe” page that Marketo provides every customer, out of the box.
But this is not enough to both comply with the law and keep your list engaged. Let me guide you through the process of creating subscription options and building them in Marketo.
The Subscription Management Center, or Email Preference Center, can be a cornerstone of your marketing automation system. The system can be basic or dynamic, and can be built out over time as your business grows.
Standard Subscription Center (Single Opt In)
This is the minimum system I recommend, as the US CANSPAM standard opt-out method is not enough for any firm with a global audience…and these days, that’s every business. Is risking a $16,000 fine worth it to you? Treat your audience well and they will stay with you.
- Assistance with field creation and planning.
- 1 landing page
- 1 confirmation page
- 1 Subscription Form
- 1 Program setup
- Updating the central system
- 1 redirect to the new page.
- 1 workflow.
Multi-language Subscription Center
This dynamic system allows you to display different text and languages based on where the Lead is, or their preferences. The advantage here is that non English speakers will appreciate the gesture and be more likely to select an opt-in choice than Unsubscribe All. What is an extra opted in lead worth to your firm?
- Includes all of the above
- 1 non pre-fill form
- Additional forms by Language (you supply the text)
- Dynamic Form and Text on Landing Pages
- Update flows as needed.
Fee: depends on number of languages and complexity.
Other options include: Double Opt In and Email List Management Automation
Ready to start? Contact us: hello [at] marketingrockstarguides.com
*No guarantee is made on the legal compliance of this system, so please review the plans with appropriate legal counsel.