Lead Nurturing is one of those techniques marketers talk about, but few have actually done. The reason is a framework is needed just as much as a continual stream of compelling content.
Lead Nurturing Workshops
Etumos works with the Lead Nurturing Framework to understand your situation and the types of nurturing programs you wish to run.
- Content and Pitch
- Timing of Entry
- Goal of the Nurture
- Bad Exits
- Next Steps
- Tracking and Reporting
The Lead Nurturing Framework
The Framework is an important part of organizing your content into a journey and system that is usable in your marketing automation platform. We use a combination of best practices, including the Nurturing Waterfall and Advanced Targeting using ARC Scoring to ensure your story is told automatically, and at scale.
Lead Nurturing Build & Implementation
Etumos can build the system as planned in your marketing automation platform, including tracking options. We’ll help you implement intelligent lead nurturing tactics into each of your nurture initiatives.
Nurturing reporting must be built into the plan from the beginning, using a combination of attribution data as well as goal data. It can be tricky to understand if a particular journey is delivering results and many firms fall into the tactical trap of focusing on deliverability instead.
Engage Etumos to start your nurture strategy.