Lead Nurturing is one of those techniques marketers talk about, but few have actually done. The reason is a framework is needed just as much as a continual stream of compelling content.
Lead Nurturing Workshops
We will work with the Lead Nurturing Framework to understand your situation and the types of nurturing programs you wish to run.
- Content and Pitch
- Timing of Entry
- Goal of the Nurture
- Bad Exits
- Next Steps
- Tracking and Reporting
The Lead Nurturing Framework
The Framework is an important part of organizing your content into a journey and system that is usable in your marketing automation platform. I use a combination of best practices, including the Nurturing Waterfall and storytelling to ensure your story is told automatically, and at scale.
Lead Nurturing Build & Implementation
I will build the system we plan in your marketing automation platform, including tracking options.
Nurturing reporting must be built into the plan from the beginning, using a combination of attribution data as well as goal data. It can be tricky to understand if a particular journey is delivering results and many firms fall into the tactical trap of focusing on deliverability instead.