Marketing Rockstar Guides helps guide marketers achieve their goals with technology, including increasing traffic, lead quality, and revenue. Josh Hill, founder of Marketing Rockstar Guides, works at the intersection of sales, marketing, and technology to build sales funnel systems that drive revenue.
In the past few years, marketing has changed from interruption based to inbound based. Mailing list rentals and telesales have their place, but are no longer the most effective ways to gain attention. Instead, firms must take a thought leadership position, write about it online, and demonstrate expertise without pushiness. Building an audience becomes managing an audience through the funnel.
That’s where Marketing Rockstar Guides come in. With a firm background in B2B marketing for publishers and technology firms, we understand the long sales cycle, buying stages, and content that’s required to gain trust and consideration. We understand how sales teams think and what kind of information they need to be effective when a lead is ready. And our technical expertise with marketing automation, email marketing, websites, SEO, and Salesforce, means we know how to make that information flow and speak.
Marketing Rockstar Guides provides personalized guide services to extend existing teams’ capabilities during this transition. MRG also provides helpful content to guide marketers who use Marketo for their marketing automation needs. MRG’s blog posts and the Marketing Rockstar’s Guide to Marketo are essential reading for Marketo users worldwide.