Marketing Rockstar Guides helps marketers achieve their goals with technology, including increasing traffic, lead quality, and revenue since it was founded by Josh Hill in 2012. With its purchase by Etumos, Edward Unthank and his team will carry on the tradition of Marketing Rockstar Guides and continue to help marketers keep pace with the ever-evolving world of martech.
As Marketing Operations grows, I’ve made it a mission of Etumos to educate MOPs practitioners holistically, from the very first introduction all the way to hyper-advanced perspectives that Etumos employs every single day.
Having MRG under our Etumos umbrella means that we can now provide an end-to-end education path for how to be an excellent Marketing Operations practitioner, and how to use Marketo to its maximum.– Edward Unthank
In the last decade, marketing technology continues to create disruptive innovation and it’s hard to get a handle from one quarter to the next. Companies not only can get by on great products and amazing services to maintain brand recognition and market share. They have to deliver a personalized, 1:1 message in endless channels and reach various, targeted audiences. This requires marketing technology and automation, and the Etumos Marketing Rockstar Guides will help lead marketers on this journey.
Etumos is built and thrives on a continuously adapting framework of web development, system integrations, digital marketing, and econometrics. We’ll share our knowledge and experience in the B2B space to help you plan and execute strategies for your sales cycle, buying stages, and develop the personalized content that’s required to gain trust and consideration. We understand how sales teams think and what kind of information they need to be effective when a lead is ready. And our technical expertise with marketing automation, email marketing, websites, SEO, and Salesforce, means we know how to make that information flow and speak.
Etumos’ Marketing Rockstar Guides will continue to provide personalized tools, content, and services to help marketers grow their capabilities and achieve results.
We’re focusing on education first, and if you happen to be impressed with us because of the substance of our ideas, you can reach out. I would consider it my personal failure if any of our content gave the impression of salespersonship, and please reach out to me personally (firstname.lastname@example.org) if you think that we’re taking things into a negative,
Our writing values are Altruistic, Educational, and Insightful. Josh’s website embodies those values.– Edward Unthank