Marketo Consulting

Etumos helps you build the scalable systems that let you tell your story to the right audience, at the right time, automatically.

Our staff is comprised of Marketo Champions, Marketo Certified Experts, Marketo Certified Solutions Architects, Fearless 50 Members, and Marketo Certified Analytics Experts with more than 30 years of combined, direct experience helping marketing teams and marketing technology teams build the technology infrastructure for sales funnels.

Implement Marketo Right and Show Fast ROI

The best way to achieve quick ROI with Marketo is to have it save you time. Etumos provides quick wins simply through automating manual processes such as Lead Routing, Ranking, Deduplication, and Autoresponders. In fact, it is easy to save 1800 man-hours (or one FTE) simply through automation.

How do you do this? Careful planning. Allow Etumos to guide you through the steps of implementing Marketo with your CRM or even rebuilding your instance to make the most of the system.

Marketo Audits and Rebuilds

Many firms are sold the vision by Marketo only to realize after six months that they aren’t achieving that vision. Rather than toss out the system in favor of another tool, contact Etumos to help rebuild your instance. We have worked with dozens of companies to do this and successfully helped them make the most of Marketo, often in less time than they thought was possible. Before you move to another marketing automation platform, let’s chat because you may find the same lack of experience with another tool leads to the same dissatisfaction. Marketo and marketing automation do work – when built well.

Marketo Training

Training a new team on Marketo is one of the top requests. Training can be done online or in person with a Certified Expert and Analytics Expert. The course can cover key items you need your team to understand; it can cover the basics; or we can work toward expert level. Marketo is not an easy system to learn and a trained team can ensure a high ROI.

Lead Scoring Implementation and Analysis

Etumos can analyze your existing lead scoring system and methods or create a new system from scratch. We highly recommend a combination of demographic filters and behavioral triggers. Each firm’s needs and audience are different, thus each Lead Scoring program will operate a bit differently. There are several common threads firms miss though that lead to poorly performing Lead Scoring, which ultimately degrades sales-marketing alignment.

First, inexperienced teams will usually double score behaviors because of subtle logic in Marketo. Second, under or over-scoring behaviors and demographics because the scoring was not balanced as a model of any type. Third, and most dangerous, is to base scoring choices on as little real-world data as possible.

You do not need to run predictive scoring early on, but you can get closer to the behaviors and demographics that actually win with a bit of analysis of your system. Let Etumos help you audit your scoring system and re-balance it for success.

Programs and Program Templates

Marketo Programs are powerful tools for managing the moving parts of any demand gen campaign. Etumos trains your team on best practices for every type of Program. A few minutes of planning can ensure a healthy collection of powerful ROI data in the future.

The big win of Marketo is time saved. Program Templates are a key part of reducing campaign execution cycles and going to agile marketing. Program Templates are ready to clone systems that require minimal modifications to execute. These are great for Webinars, Trade Shows, and more. Download your guide to Marketo Program Templates, a free resource to help you build the essential templates.

Email and Landing Page Template Installation

Etumos can take a ready to go HTML design and install it in Marketo for you. We also offer a ready-to-install landing page template, download yours and get started in minutes.

Subscription Management Implementation

Permission marketing is more important than ever. We can help you migrate lists into Marketo or build workflows that reduce unsubscribes. Installing subscription management is a key step for new Marketo users.

Data Cleaning and Email Reputation Management

A solid Marketo instance automates data appending, cleaning, and email reputation management. Working with thousands or millions of records becomes tremendously easy with automation. I can analyze your database and email health and build out operational workflows to automatically handle key things like:

• Data appending to improve lead scoring and segmentation
• Reduce data errors
• Marketing attribution corrections
• Removing inactive or bad leads
• Blocking hard bounced emails and spam traps

These are surprisingly low-cost, high-impact efforts. Companies we’ve worked with have experienced upwards of 5 to 15% increases in deliverability within 4 weeks.

Marketo Sales Insight Training & Implementation

Etumos can help train you and your Sales Team on the best use of Sales Insight. I will also review your system and design and implement a Sales Insight workflow that delivers the right data to Sales.

Analytics and Revenue Cycle Explorer

Achieving the vision Marketo sells is only possible with a powerful analytics package. Marketo Analytics, Revenue Cycle Model, and Revenue Cycle Analytics are powerful tools when used properly. Etumos can help you create the right reports and train you on best practices as the entire system must work together to have quality data for every report.

Lead Lifecycle Design and Revenue Cycle Implementation

Your Lead Lifecycle (LLC) is the core of your system, helping you to achieve marketing-sales alignment, manage leads, and report on marketing success. A well-designed LLC can increase marketing efficiency just as much as it helps create transparency of your efforts. Getting this right is hard, so having an experienced consultant to help this process is critical to seeing early ROI with Marketo.

Marketing Attribution Setup and Reports

Whether you choose Marketo’s RCE system or another tool, Etumos will be there to guide and design your system.

On Demand Marketo Support & Campaign Deployment

Do you need someone to bridge a skill gap while you look for a new hire? Perhaps you need additional support during crunch time? Or just someone to deploy campaigns? Etumos can help you do a wide range of Marketo work to keep your funnel moving smoothly.

Are you beginning the journey from Lead Generation to Revenue Performance Management? Let’s talk.