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Marketing Attribution Systems

Marketing attribution is one of the thorniest challenges we face as marketers and marketing operations professionals. If you believe you are ready to tackle this, you have come to the right place.

Developing the Reports

During our Reporting Workshop, we will determine the correct questions to ask and how best to answer them.

The Offer-Channel Method

The next step is to outline the attribution method. I have written extensively about the Offer-Channel Method for collecting first touch, last touch, and multi-touch data.

Selecting the Right Tools

As part of the process, we will also work together to decide on the right reporting vendors. Since the MT portion of the data requires special objects, I will help you determine the best way to record, store, and collate this touch data.

Expect the development of this system to take several weeks and go in phases. Most firms take 3 to 12 months to reach a fully operational multi-touch attribution system that produces actionable reports.

Interested? hello {at} marketingrockstarguides.com.

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Learn Lead Lifecycles
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Expert Guide to Program Templates

Categories

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Topics for Marketing Technologists

  • Conference Reviews (6)
  • Demand Generation (16)
  • Market Strategy (2)
  • Marketing Automation (49)
  • Marketing Careers (4)
  • Marketing Operations (9)
  • Marketing Technology (21)
  • Marketo User Guide (87)

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