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New Marketo Features You Should Use

November 12, 2018 By Josh Hill

The Fall 2018 Release had quite a few goodies for users of Bizible and Sales Engage. There are a few smaller changes that could be a big deal for other users. I’d like to remind you about those because they will help you avoid some frustrating situations.

  • Ad Network Refresh Token – many of you are probably frustrated to have to refresh the logins every 30 or 90 days. Marketo now extended that login to 365 days.
  • GoToWebinar OAuth upgraded to 2.0 – please log back in via Admin>Launchpoint >GTW to ensure a seamless transition.
  • Munchkin Opt Out – this was from the Spring Release – remember it exists to help comply with GDPR.
  • Permission Email Fields are now visible in REST API:
    • Black Listed
    • Email Suspended
    • Marketing Suspended
    • Relative Urgency

That last one could be a game changer for those of us using Marketing Data Warehouses or other privacy methods to ensure better recording and transfer of these special fields.

Filed Under: Marketo User Guide

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