It’s that time of year! The Marketo Nation Summit 2017 is nearing and almost everyone is set to go and have a great time.
Although I’m not speaking this year, I do plan to attend sessions and learn. I urge you to do the same because that’s the only way to move forward. Of course, attending all of the sessions isn’t possible. Rather, choose Sessions wisely for maximum impact to your projects in the next two quarters.
Here are my recommendations if you’re going to Summit.
New to Marketo or Marketing Automation
Data Integrity with Annuitas, April 25, 8:30am
Marketers who do not understand data integrity, quality, and management are more likely to fail. Know this.
At this time, I don’t see other good entry level sessions. I do see quite a few “Influencer” topics and Meetups. Definitely consider these depending on your needs. If your organization is just in the Stage 0 Transformation Stage, the Influencer topics are the best choice. If your firm is in the Stage 1 or Stage 2 phase of Martech Maturity, then you may want to go to the Marketo @ Marketo topics to hear more about what’s possible.
And, there’s always University Day (April 23) for brand new users and Marketo Customers.
Experienced and Time to Uplevel
Firefighter or Director of Marketing with Bo Bandy, April 24 at 1:15pm.
Managing your career in demand gen or marketing operations is key to your success. I’m not sure I agree with Ms. Bandy that a Director is a firefighter. Frankly, there should be zero fires if a team is managed well. Think the point is about teams.
Aligning the Stars – Global and Regional Marketo Management, April 24 at 2:15pm [Considering]
A new case study on managing a Global instance. Will be curious how Trend Micro does it. You could also consider Tim Lamb’s Globe Trotting with Marketo right afterwards.
What they Didn’t Teach You at ABM School, with Joe Chernov, April 24th at 3:30pm. [Going]
I’m going mostly because Joe Chernov (formerly of HubSpot) likely has an insight or two.
2017 Marketo Compensation Survey, April 25 at 8:30am with Jason Seeba and Inga Romanoff [Going]
My good friends Jason and Inga will share the latest salary stats you can use in your next negotiation.
Optimize Database Health, with Jeff Shearer, April 25, at 4:45p
Learn more about using Marketo effectively as a tool for database health and using data to improve operations.
Creating a Database that Loves You, Marketo, on April 26, at 9:30a
Looks like a good topic for permission marketing and those interested in subscription management.
Advanced Topics to Grow
Cybercrime with RSA’s CMO, Holly Rollo.
Since I grew up with IT, security is always on my mind. But as marketers doing marketing on Marketo, you may not be fully aware that some of what you do affects security of your products, customers, and more. Be safe. This is for marketing systems people, but good for everyone.
Using the API to Drive Nurture from Product Behavior with Alex Greger, April 24 at 2:15p
Useful if you aren’t familiar with the power the API provides and have a cool SaaS product.
Account Based Funnel with Craig Rosenberg of TOPO fame, April 25, at 8:30am. [Considering]
If you are struggling to understand how SDR and BDRs are working, this is for you.
What’s your story, How Powerful Narratives Drive Great Companies with Deb Lavoy – April 24 at 11:30a [Going]
Last year, I spoke extensively about Storytelling and Nurturing. Let’s see what more we can learn.
Marketo’s Journey to ABM, with Renaud Bizet, April 25 at 9:30am. [Considering]
I’ve seen some of this at Marketo’s offices before. What you’ll learn is mostly the results. Worth it if you aren’t sure how ABM will work at a higher level.
Your Marketing Automation Strategy Isn’t Where it Needs to be, with Jay Famico, April 25 at 9:30am [Considering]
At some point, marketing ops has to manage the stack and the overall martech strategy instead of buying tools.
Ultimate Enterprise Martech Stack with CA Technologies, April 25, 2:30p [Considering]
If you are new to managing a larger stack, there could be insights here.
Custom Objects with Amazon Web Services, April 25, 3:30pm [Considering]
Advanced users know that there are some very powerful features available in Marketo that can solve certain problems.
Manage Martech for Peak Performance, with Scott Brinker, April 25 at 4:45pm. [Going]
How does one make the Martech Stack agile and govern across teams? What are the frameworks?
I’m looking forward to this year’s event and meeting more of you in person. Stop by a meetup or just shout out @jdavidhill. See you soon!