Marketing Rockstar Guides

An Etumos Company

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Services
    • Demand Generation Consulting
    • Marketing Automation Consulting
    • Data Quality Systems
    • Lead Nurturing and Engagement
    • Marketing Analytics
    • Content Marketing
  • Marketo Consulting
    • Marketo Implementation
    • Marketo System Audit
    • Marketo Training
    • Lead Scoring
    • Subscription Management Center
    • Email Reputation Management
    • Marketo Revenue Cycle Analytics
  • Blog
  • Tools
    • Marketing Technology Maturity Model
    • Build a Marketing Operations Center of Excellence
    • Marketo Expert’s Guide to Program Templates
    • Intelligent Lead Nurturing
    • The Marketo Guide (2013)
    • Sell Faster with Sales Insight Booklet
  • Speaking
    • News & Events
    • Past Presentations
  • Clients
  • About
  • Contact

Marketo Landing Page Tips and Tricks

March 5, 2013 By Josh Hill

I put together a short list of cool things you can do with Marketo Landing Pages. Take a look.

Favicons

These are cool little icons you see on web page bookmarks and browser tabs. See mine up above? They are useful for brand recognition as well as helpful reminders of what is going on in each tab on a browser. Many people have 10 or 20 tabs open at once, leaving room only for an icon. It’s so fast and easy, there’s no reason not to.

Step 1:   Create or Find a Favicon.ico file

Which is 16x16px in size. Ask your designer for help. Or visit this site. or this one. [thanks Paola]

Your web team may already have one, so either ask them or pull it from the site yourself by doing View Source and looking for the code below.

Take that link and download the file, or copy that link for Step 3.

Step 2:   Upload the .ico file to Marketo’s Images and Files section.

Perhaps under a folder called website-images

Step 3:   Add the following tag to your template between <HEAD> and  </HEAD>

<link rel=”favicon” href=”http://go.yoursite.com/favicon.ico”>

NOTE: this must be in the base URL as shown. Where yoursite.com is the link to your favicon.ico file which must be in the root directory as shown.

More favicon tips.

Video on Marketo Pages

When Marketo introduced the YouTube integration, some of these tips became outdated, but some are still useful depending on your goals.

  • Video Use on Pages
  • Search Articles on Video
  • How to Use Video on Pages
  • Embed video on a Marketo page
  • More options on embedding video
  • More How to Embed Video
  • Tracking video and plays on Marketo Pages: Discussion 1 | Discussion 2

Remember to sign up for future updates because you don’t want to miss my special Marketing Rockstar’s Guide to Marketo offer exclusively for list members.

[Updated: October 3, 2018 with new options]

Filed Under: Marketo User Guide

Comments

  1. Nancy Demers says

    October 10, 2014 at 12:32 pm

    This is not working for me. Maybe because I don’t understand the steps. Step 2 suggests putting the icon in a folder websites-images, but yet the note below step 3 says the favicon must be in the root directory. My image is here: http://na-ab03.marketo.com/rs/mycompanysandbox/images/favicon.ico

  2. Josh Hill says

    October 10, 2014 at 11:36 pm

    Nancy,

    I cannot see the image you mention for some reason. Is this the link from the .ico file you put in Marketo? Try placing it on your main site as http://www.yoursite.com/favicon.ico and then using the code in this post to place it in your Template.
    https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PPzcAAG

  3. Aelia says

    November 8, 2018 at 1:12 am

    Hi, I tried adding the code to the landing page (not the template), and although it is placed in the head, and the landing page is approved, it isn’t working for me.

  4. Josh Hill says

    November 8, 2018 at 2:22 am

    Huh. Do you have a sample page you can post? Is the link and image correct? Did you do a hard refresh in another browser?

Trackbacks

  1. Marketo Hidden Tricks and TipsMarketing Rockstar Guides says:
    July 8, 2014 at 7:04 am

    […] can do this in Marketo easily as well. (See Landing Page Tips and Tricks). Note that the ico file likes to be at the root of your web directory, although this is not […]

2019 Adobe / Marketo Summit Sessions

Adobe Marketo Summit 2019

Special Content

Learn Lead Lifecycles
Speaking the Same Language for Marketo Architecture & Best Practices
Expert Guide to Program Templates

Categories

  • Conference Reviews (6)
  • Demand Generation (16)
  • Market Strategy (2)
  • Marketing Automation (48)
  • Marketing Careers (4)
  • Marketing Operations (9)
  • Marketing Technology (21)
  • Marketo User Guide (87)

Topics for Marketing Technologists

  • Conference Reviews (6)
  • Demand Generation (16)
  • Market Strategy (2)
  • Marketing Automation (48)
  • Marketing Careers (4)
  • Marketing Operations (9)
  • Marketing Technology (21)
  • Marketo User Guide (87)

Services & Products

Marketing Technology Consulting
Marketo Consulting Services
Marketo Training
Marketo Health Audit
Revenue Stacks

 

Contact Me

Marketing Rockstar Guides
Contact Us

Copyright (c) 2022. Etumos. All Rights Reserved. Unless otherwise noted for that content only. Privacy Policy

Copyright © 2025 · Enterprise Pro Theme on Genesis Framework · WordPress · Log in