I am pleased to present the first chapters for the Marketing Rockstar’s Guide to Marketo. I am working on 37 different sections and will start releasing each one as it is finished.
For the moment, I am offering this as a free download as each chapter comes out. Please enjoy, re-use, and most of all, let me know what you think!
Here are the first chapters to help you with Marketo:
- Introduction [PDF] – the required manual introduction and icon review. Updated on Slideshare!
- Getting Help [PDF] – a review of different ways to get help using Marketo
- Email Reputation Management [PDF] – the big chapter everyone has been waiting for! A total explanation of email reputation management using Marketo complete with Steps, Smart List ideas, and procedures. Updated Email Reputation Management Chapter on Slideshare (Nov 30).
I look forward to hearing your opinions on layout and approach. If you see anything which needs correction, further explanation, or just want to say hi, let me know!