I had a chance to speak with Jeff Pedowitz, founder of The Pedowitz Group. Jeff is legendary in the Eloqua, Marketo and Marketing Automation communities, as many know. Having first got the MA bug at Eloqua and then creating one of the earliest demand gen/marketing agencies, Jeff and his team have been at the forefront of the new revenue marketing paradigm. Jeff and Debbie Qaqish are among my personal marketing heroes so it is a great honor for me to have interviewed Jeff on this blog.
But enough encomiums! Let’s hear what Jeff has to say.
How did you get started in marketing automation?
I started using Eloqua back in 2003 when I was working in the Channel Organization at Salesnet. We used Eloqua to help generate leads for our value added resellers. I fell in love with the product and the space. From there I went to Eloqua and became VP of Professional Services.
Why did you decide to start your agency?
In 2007. After working at Eloqua for a couple of years and seeing all the success the early partners were having and I was training them, I figured I could do just as well, if not better.
Tell me about your approach to client engagements.
Every client is a partner. It’s important to set expectations, develop a win-win plan. Work together towards the outcome. When at all possible, always meet the client in person; you can only get so far virtually.
What’s your favorite platform?
I honestly like them all for different reasons. A lot of our satisfaction comes from helping our clients be successful no matter what platform they are on.
What’s been your favorite engagement so far?
I think Palace Sports and Entertainment (owner of the Detroit Pistons) has to rank as one of my all time favorite clients and engagements. They treated us very well, had great creativity and were a joy to work with. We pioneered data encryption, preference center, social scoring, and many other improvements to demand generation best practices while working with them.
How many people do you have on your team?
65
Why should people choose you? (or, why TPG over an independent consultant?)
There is no better place to learn, grow, and achieve then at TPG. Our typical consultant has 5 certifications across multiple platforms. The work is challenging, the team is top notch and our clients are the best.
Which areas do you specialize in?
We specialize in getting results. Our clients select us when connecting marketing to revenue is a strategic imperative. We help them achieve results with consulting, revenue marketing cloud technology and agency services.
Do you have a Package or Pricing Summary?
We price by project, staff augmentation and program. We have a variety of packages for clients to choose from and customize where appropriate. Three of our more popular packages revolve around our Integrated Revenue Marketing Services. We can typically do a lot more for our clients with a fraction of the full time headcount they would normally have to invest in. A quick summary is below:
[As Jeff pointed out to me in August, The Pedowitz Group has had a money back guarantee since the beginning and is very happy to ensure clients are satisfied no matter what. – Josh]
What kinds of firms would find you the most helpful?
A firm that adds documented and repeatable value for our customers in helping them transform marketing from a cost center to a revenue center.
What do you do for fun?
Play sports, travel, and spend time with my family.
What’s the best way for marketers to get in touch?
Jeff [at ] pedowitzgroup.com
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