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Marketo Glossary of Filters, Flows, and Triggers

March 6, 2014 By Josh Hill

When I was writing the Marketing Rockstar’s Guide to Marketo, I wanted to offer new material to other Marketo users. One common refrain was “Where is a complete list of all the triggers, flows, and filter?”

So I put that into the Guide. As we approach the first anniversary of the Guide on March 21, I wanted to give back to the community. Here is the complete chapter on filters and flows. I have not updated it since March 2013, so use some caution as Marketo has changed a number of Flow and Trigger options. New options include Member of Engagement and Add/Remove from Engagement.

Also, keep in mind that each instance of Marketo is slightly different. This is because your CRM will be different and offer filters and data values relevant only to your business. In many ways, this guide is only a starting point. Take a look and enjoy!

Marketo Glossary of Flows, Filters, and Triggers

Marketo Filters, Flows, and Triggers Glossary from Josh Hill

Filed Under: Marketo User Guide

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