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Marketo Form Instructions

September 24, 2012 By Josh Hill

All you ever wanted to know about forms in Marketo. In one place.

The now ubiquitous Marketo Form

Marketo’s Community has a large collection of instructions and discussions on modifying the standard forms to do what you want. The work is not always easy, often requiring a web guru, but it can almost always be done.

As I work on the Marketing Rockstar’s Guide to Marketo, I have collected dozens of links for this. I am sharing these with you today. I’ll do my best to include more details in the Guide, but for now, this is the place.

Marketo Form Instructions

  • Form Instructions Main
  • Basic Form Setup
  • Form Options
  • Progressive Forms
  • Advanced Forms
  • SOAP API

Marketo Forms on Non Marketo Pages

Everyone’s favorite question. Here are the links:

  • The IFrame Technique and a Discussion by a Practioner
  • Discussion on Linked In about different options.
  • Forms and CMS – another discussion from a different angle.

Changing the Form Styles

  • Two Column Forms
  • Change the Fonts
  • Move the Form Button from Left to Right
  • Move Form Button Up or Down
  • Change the Form Text Color
  • Radio Buttons to Horizontal
  • Form Field Colors
  • Form Button and Color Changes
  • Labels on the Right
  • Label Above the Form Fields
  • Marketo Form Size Calculator – Eric Hollebone

Adjusting Form Settings

  • Default a Form’s Checkboxes to True
  • Hidden Fields
  • Convert Form Multi-Select Box to Checkboxes  – Eric Hollebone

Validations and Advanced Tricks

  • Javascript API
  • Disable autofill
  • Control Form Pre-fill Settings [updated Jan 30, 2013]
  • Clear a pre-filled field
  • Client Side Validation [javascript code]
  • Phone number validation
  • Eric Hollebone’s Marketo Forms Tips & Tricks
  • Double Submit to Marketo and another Database
  • Geo IP Lookup
  • Changing Picklist Values in SFDC or in Marketo
  • Dynamically Add a Field
  • Dynamically Change the Follow Up Page
  • Dynamically Add State/Province based on country
  • Comment Fields
  • Using Segmentations
  • SOAP API Calls: Munchkin Event, Ajax, Lead Conversion with Session Counting
  • Reset field after Form Submit
  • Hide the submitted form and say “Thank you” Instructions
  • New from Rafael Santoni: Form in a lightbox with Thank You page on the parent tab. (updated 12/16/12)

Troubleshooting

  • Blank Lead Help: Article 1, Article 2, Article 3
  • Cannot Enter Data into the Form

Filed Under: Marketo User Guide

Comments

  1. Liz says

    December 4, 2012 at 7:54 pm

    Hi Josh. Any ideas on how to add text between fields in a form using javascript or jquery? Found the post, below, but its not working for me. JQuery documentation is hard to find. https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PPEUAA4

  2. Josh Hill says

    December 6, 2012 at 4:33 pm

    Hi Liz,
    No, I don’t :/. If that code isn’t working, post your specific question to Community or reach out to Eric directly. He usually knows.

  3. Anna Jensen says

    September 17, 2013 at 11:33 am

    Any idea how to add a help bubble over a form field label? I would like to have a bubble pop up with a description when someone hovers over my field label.

  4. Patrick Faustino says

    September 17, 2013 at 5:36 pm

  5. Josh Hill says

    September 21, 2013 at 2:19 am

    Hi Patrick,

    Thanks for the heads up. Seems like Eric has taken down some of his pages. Not much I can do about that.

  6. Josh Hill says

    September 21, 2013 at 2:21 am

    Hi Anna,
    No, I’m not a javascript/form programmer. You might ask some people on the Marketo Community. I’m sure someone has done it already. I’m pretty sure Marketo will let you do this in a few months.

  7. RG says

    January 20, 2014 at 1:45 pm

    I’d like to find out more info on the topic “Convert Form Multi-Select Box to Checkboxes” but that link is dead. Do you have any information on this topic?

  8. Josh Hill says

    January 20, 2014 at 10:19 pm

    Hi RG,

    Yeah, it seems some of those sites went offline sadly. I’d search for that. Here’s a good start: https://community.marketo.com/MarketoArticle?id=kA050000000LA02CAG

  9. KR says

    January 22, 2014 at 1:11 pm

    I’m looking for the same thing … converting multiple selects to checkboxes. The Marketo article doesn’t cover converting them to checkboxes. Any other advice?

  10. Josh Hill says

    January 22, 2014 at 5:50 pm

    Other than creating a bunch of separate checkboxes and some javascript to map those back to the multi-select, no I don’t. Try asking a jquery guru or posting this question on the Community.

  11. mayankkh says

    June 30, 2014 at 2:34 am

    Any idea to add

    custom html/css and jquery validations in marketo form 2.0

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