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Country and State Picklist Value Help for Marketo

September 9, 2012 By Josh Hill

Country and State Picklist Value Help for Marketo

If you’ve ever made a form anywhere, then you know how hard it is to fill in state and country values in just the right way. Fortunately, we’ve done some of the hard work to save you time. These lists can be used to copy and paste values directly into Marketo filter choice boxes or into a Marketo Form or even a Salesforce Report Filter.

Here are lists of countries, industries, and states formatted for easy copy-paste to Marketo multi-select boxes or to the Marketo Form Editor. Be sure to adjust these lists for your own needs. Enjoy!

  • Country and State ISO Code List for Marketo choices [xlsx] [Corrected misspellings, Sept 10, 2016]

Remember, you’ll need to know some advanced form options to use the above.

Filed Under: Marketo User Guide

Comments

  1. Kevin says

    October 22, 2013 at 1:41 pm

    Hi,
    Word to the Wise
    in the “Country and State ISO Code List for Marketo choices [xlsx]” (link above)

    1. Canada is missing AB Alberta
    2. Yukon’s Abbreviation is YT (not YK)

    best,
    Kevin

  2. Josh Hill says

    October 22, 2013 at 9:56 pm

    Thanks for the update Kevin, I’ll take a look.

  3. Josh Hill says

    October 22, 2013 at 10:00 pm

    Ok, fixed!

  4. meliajw says

    September 6, 2016 at 12:45 pm

    Massachusetts is spelled wrong in the Country and State piece.

  5. Josh Hill says

    September 10, 2016 at 12:36 pm

    Whoops. Fixing now.

Trackbacks

  1. A Conversation with Datarati’s Will Scully-Power - Marketing Rockstar Guides says:
    September 9, 2013 at 7:21 am

    […] State field picklist on forms default to U.S. values, so we have to adjust to local states or provinces. […]

  2. How to Create Marketo Segmentations says:
    March 24, 2014 at 7:03 am

    […] we will use the filter Country, then copy in the countries in the Americas. You can use my handy ISO Country List for a premade list of countries for […]

  3. The Quick Guide for Marketing Automation SuccessMarketing Rockstar Guides says:
    July 10, 2014 at 7:03 am

    […] marketing automation system. Be sure to have the CRM enforce data quality through dupeblockers, ISO Country Picklists, and required […]

  4. The Six Principles of Data Cleanliness for Marketing AutomationMarketing Rockstar Guides says:
    September 16, 2014 at 7:08 am

    […] Picklists ensure that your field values are completely static and controlled by you. The user or lead gets a choice, but the spellings are always precise. Common fields to use these on are: Country, State, Lead Source, and Lead Status. For countries and States, I use the ISO Country List. […]

  5. The Six Principles of Data Cleanliness for Marketing Automation - Marketing Rockstar Guides says:
    February 15, 2018 at 8:26 pm

    […] Picklists ensure that your field values are completely static and controlled by you. The user or lead gets a choice, but the spellings are always precise. Common fields to use these on are: Country, State, Lead Source, and Lead Status. For countries and States, I use the ISO Country List. […]

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