Preparing for the Marketo Certification Exam

The most common question I get here at Marketing Rockstar Guides is “How do I prepare for the Marketo Certification Exam (MCE)?”

Usually I tell people it is a combination of things:

Now there are a few new tools available from Marketo and the wider Community that can help you. If you register for the Exam, you can now go through a real life  practice exam that is much closer to what you see on the test.

However, if you are a regular user of Marketo for the past year and especially if you are an Admin, you shouldn’t sweat it. You will know the answers off the top of your head. That’s not to say you shouldn’t review all the materials. I do, because there are always one or two areas I don’t use frequently, so a quick brush up helps a lot.

[Update: April 16, 2015]

First, it turns out this is my 100th post on the site! Wow! Thanks for reading and subscribing.

Second, I took my third Exam this week at the rockin’ Marketo Summit. While I cannot tell you specific questions (nor can I recall 100 questions), I can tell you that you may encounter the newer features more often than in the past. 

Ready? Sign up for the exam.

If you are taking the MCE at this year’s Summit. Good luck!

Marketo Summit 2015 – Here we come!

Will you be at this year’s Marketo Summit in San Francisco?

I will. Stop by and say hello!

Which Sessions Should You Attend?

This year I plan to visit the Champion track where several of my friends and top Marketo experts will share their operational experience to solve thorny problems. I highly recommend this if you are more on the Marketing Ops side or you need to solve those key questions and need some guidance.

If you are more on the executive or strategic side, or just starting to align teams, try the Executives and Strategy track.

The University on April 13: I recommend this for all new users and new customers. If you are experienced, then it is likely not worth the time or cash that you could spend on Sessions or consultants.

Also, if you are up for Certification, the Summit is a great time to take the exam because all of this is at the top of mind and people are charged up to talk Marketo. I’ll be there, will you?

The Tale of Two Lifecycles: Simplify Your Funnel Analysis

My session with Revenue Engine Marketing’s Jeff Coveney is custom made for those interested in building a trackable Sales Funnel. We cover two key methods: Revenue Cycle Model (RCM) and non RCM, but they work together to deliver the conversion numbers you need for your Board meetings. It’s going to be at 2pm on April 15 so come by if you are building an RCM. [Updated with new time! Mar 29].

Networking and Accelerating Your Career at the Summit

Remember the Summit is just as much about learning as it is about networking. Speak to the people seated next to you because you never know whom you will work with next! For me, the Summits have been a game changer for my career. If you are trying to break into demand generation with Marketo skills, or learn more about Marketo to get that job, this is one of your big chances to meet everyone who cares about marketing automation.

Feel free to reach out if you’d like to chat: hello [at] marketingrockstarguides.com.

See you there!