On April 30, I’ll be at the Marketo Summit 2018 to share more of my secrets to automating nurturing with Marketo Engagement Programs. The concepts I will share can go well beyond just Marketo, if you practice the techniques.
To prepare for the Session, here are a few of my previous tips and slides.
Nurture Your Audience the Way they Want to Be Nurtured
In my last talk at the Marketo Summit, I shared the key framework and discussed how you might approach the overall multiple nurture system. I recommend reading these again before you come to my session as it is good background.
How to Use Marketo Engagement Programs
When Marketo first launched this feature, I wrote two key articles to help people get started. Since Engagements are mostly unchanged, read these to get a baseline. My talk this time around assumes you’ve at least read these articles and are ready for the deeper understanding.
Why Attend Another Session on Marketo’s Engagement System?
This year I will share more of the Journey Session framework along with the latest thinking on how to run nurturing programs in Marketo to scale up your storytelling. These concepts are not in any documentation and will make the difference from being a successful lead nurturer to leaving behind a wasteland of unfinished programs. Here’s my talk abstract:
The Engagement Nurture Program is one of the most useful and least understood features of Marketo. When used effectively, an engagement nurture can power everything from sales prospecting and ABM to customer lifecycle programs. Join Marketo expert Josh Hill in this special deep dive session, going beyond the product docs to learn the secret framework that helps you build scalable systems that automate your email communications. Learn how to take campaign requirements, translate them into Marketo, and build effective engagement nurtures. Josh will show you how to design a system which can manage 20 major campaigns in a week requiring only two hours of your time (versus managing four programs per week with 30+ hours of your time).