Join the Marketing Rockstar Guides' Marketo Crash Course. This course is designed to help you and your team translate real world marketing scenarios into Marketo-speak to deploy demand generation programs fast. Help your team learn the 10 skills they need to know to use Marketo effectively each and every day on the job.
Your goal with Marketo is not to learn how Marketo works--it is to achieve marketing goals with the tool. Let me show your team how to do this quickly and become expert Marketers who use Marketo.
Most of us are visual learners and I will show your team, step-by-step how to build the infrastructure for customer experiences while collecting the data needed to prove ROI. Events, whitepapers, tradeshows, and more. Need to pause while you work on something? Stop, rewind, and replay anytime.
In one hour, learn a key Marketo skill
Each module is carefully designed to help you learn a demand generation skill with Marketo in about one hour. With 12 modules, that's about 13 hours to learning Marketo fast. There's actually much more material, so you can dive into the area you need to complete TODAY and come back later to learn more.
What does it look like? Here's an example from Module 7: Event Deep Dive for Tradeshow Channel Status Setup:
I'm a marketing technologist with 17 years of experience in Sales, Marketing, and Technology. I have been a Marketo Administrator and Consultant since 2010.
In the past 8 years, I have been an avid Marketo user and expert, sharing my skills and ideas on my popular blog and on the Marketo Nation forums, where I am the number one contributor. I also have trained hundreds of marketers on four continents to use Marketo effectively for their marketing needs.
I have worked on over 40 demand generation and martech projects, in house and as a consultant. These engagements showed me a way to train you faster and to focus on how to do marketing with Marketo...not a feature run-down that leaves you overwhelmed and forgetful the next day.
Since 2013, I've been a Marketo Certified Expert, including helping to draft the current exam. I am also a Marketo Certified Revenue Cycle Analyst.
Getting your team to use Marketo and get campaigns out can seem frustrating at first. If it's still taking hours to setup a whitepaper for and email blast, or forever to get a webinar up, this course can help.
Is your manager looking for more results from Marketo? Is she wondering where the ROI is, or why campaigns still take four weeks to launch? You and your team need a flexible, on-demand training course that ramps you up for the most important actions first, not the latest features.
Get on the path toward a well-oiled marketing machine with multiple power-users. Start delivering results to senior leaders in just four weeks or less.
Help your team learn Marketo this month
$497.00 per student
Licenses are for each student. Please purchase one course per marketer. If you need help with bulk orders, please email courses [@] marketingrockstarguides.com.
Today, without Marketo skills
After the Marketing Automation Rockstar's Course
He is truly patient when educating others about marketing and marketing automation. I would love the opportunity to continue to work with, and learn from him in the future.
I cannot tell you how much I value Josh Hill's clear and concise Marketo "How To" guidance. His approaches come with the strategic vision and tactical know how to be immediately applicable to numerous business use cases. Without a doubt, Josh has saved me time and made my company money. Thank you!
30 day money-back guarantee, no questions asked. The course can be completed in about 4 weeks. One price, full course.
Each student receives full access to the 12 lessons listed here including tools and templates MOPS pros use.
Will this course really help the team learn Marketo and do their jobs faster?
The Marketo Crash Course teaches real life scenarios to solve Marketing problems. This isn’t about features or a vendor rah-rah session. Each lesson is designed around a common marketing situation. Students can follow along on one screen while you test it out on another.
I will help your team focus on the real work you do every day and how Marketo can save you thousands of hours of manual effort, allowing you to wow your manager with dozens of campaigns or give you back time to be more creative.
What if I have _____________marketers on the team?
I’m not sure I can get my manager to pay for this. (or I can't pay for this myself!)
Managers love ROI justifications. I get it, we all need some justification and reasoning behind a spending decision. Here is a letter you can use to get approval. Compare the cost per student against the total cost of implementing Marketo at your organization.
We have a tight deadline, how long will this training take?
Each module is approximately 60 to 90 minutes. Video lessons range from 5 minutes to 60 minutes. You can pause and rewind anytime. The course can be completed in as little as 4 weeks. The best way to retain the information is to do the 4 week curriculum on one screen, with real work on the other screen. Come back any time to watch again.
Great, can the team just binge watch this and get moving?
The Course contains approximately 12-13 hours of video, along with marketing operations tools you can download and review any time. Modules contain 2 to 12 lessons that you can use at the pace you find helpful, pausing and reviewing as you need to. Expect to invest 12+ hours over 4 to 8 weeks to gain the most from this Course. Since learning is often done by doing, the Course pace is up to you - learn Whitepapers and then do Events when preparing for your next Tradeshow. And if you don't understand something, just go back to the Module with that lesson.
We're switching from Eloqua, Silverpop, Pardot, etc...should we bother with this course?
Yes! Your knowledge of other marketing automation platforms will ensure you go through this course quickly, and effectively. Each MAP runs marketing a bit differently, and you'll see how Marketo handles similar situations. Key Modules for you are Modules 1, 8, and 9 so you can better understand the lifecycle differences faster.
Is this Course helpful for people who have been using Marketo for awhile?
This course is intended to help companies that are starting out with Marketo or have new team members that need to get up to speed fast. Many firms and people have purchased the Course after less than stellar implementations and trainings. I find that people who have had some Marketo experience, but aren't comfortable with the tool will benefit greatly from the Course.
Can I share my login with the rest of my team? We need to get trained fast!
Courses are sold on a per-seat basis, so each person at your firm who wants to learn Marketo should sign up separately. Or you can sign up everyone as long as they have separate email addresses. If you need help, please contact support [at] marketingrockstarguides.com so we can help you process large orders.
If we discover any login is being shared, you will receive a warning to purchase additional seats within 5 days, otherwise your account will be locked and payment or refunds will be forfeited.
I put a lot of effort into this course and want everyone on your team to learn Marketo, at their own pace. Having a separate account ensures this is possible. I'm sure your firm has put in a lot of effort to your products and would expect customers to pay the proper value.
Will this Course help me become Marketo Certified?
It will start you on the path. As early Marketo users, students will find this Course an essential building block toward becoming Certified, however, the content is not enough to cover the Certification Exam questions. Please remember that taking this Course is not a credential and it is not equivalent to 1 or 2 years of experience that many jobs require. What the Course does do is help you learn the tool, concepts, and processes so you can obtain that experience. Please do not buy this Course if you are preparing for the Marketo Exam.
We're already Marketo Certified, do we need this?
No, this is an introductory course for those new or fairly new to Marketo.
Does this Course cover everything we can do with Marketo?
The Course is designed to help Marketers learn the critical steps to become effective in everyday situations like Webinars, Events, Emails, and more. Not everything you can do (or need to do) is covered.
It turns out that certain steps are clearly documented on docs.marketo.com or aren't that important to sending an email out. Since not every marketer plans to become Certified or a marketing operations expert, I kept the Course focused on doing the daily work of Marketing. There are tons of amazing things I left out of this course. Will you see them one day? Maybe!
Shouldn’t Marketo provide training for me?
Marketo does provide training along with a set of videos on the Marketo Nation. These programs rarely focus on what you do as a marketer everyday, they focus on features. I want you to learn how to do things faster, real marketing things, so you can accomplish in one hour what used to take 8 hours. I also know this type of education is expensive.
I have better option for you.
13 hours, 10 modules, and know Marketo to do your job faster.
Can I transfer a seat to another team member if I leave my firm?
Seats are granted to individual students by email address. Course seats may be transferred to another student in rare circumstances. Please contact support [at] marketingrockstarguides.com.
Sharing logins is not permitted and may result in cancellation of your account without refund.
Hey, I paid for the course, but never got an email confirmation or was allowed to register. What gives?
Sorry about that! I appreciate your business. Please email courses [at] marketingrockstarguides.com immediately.
Be sure to look for the "Return to Merchant" button at the bottom of the PayPal confirmation screen. What seems to happen is if you use PayPal as a Guest, please skip account creation after payment. Be sure to press Return to Merchant at the bottom of the screen (it's a gray box) after payment. This will bring you back to the Paid Registration page on this site. Please be sure to email us if you do not reach that page and your account will be manually created as soon as possible.
If I take your advice and something bad happens, can I hold you responsible?
No. By paying for the Course, you agree to not hold Josh Hill or Marketing Rockstar Guides responsible for any actions you take based on the training. The training will give you a good understanding of what to do in Marketo, however, you will need to carefully consider how to apply it to your unique situation.
If you choose to test or try the concepts during, or after, the training, you should first do this in a safe test environment such as a Marketo Sandbox, or a special folder. You should thoroughly test workflows on seed lists or test leads before going live.
The Course is meant to provide illustrations of how to use Marketo for business purposes. The examples are culled from best practices and years of experience. There is no intention to provide any advice leading to any specific result, business or otherwise. Please use the examples as a guideline; they may not always be appropriate for your business or your systems, so be careful. Please exercise common sense when applying examples to your business.
Josh Hill and/or Marketing Rockstar Guides do not guarantee any specific result to any purchaser or user of this course.
Links to external resources are provided as additional resources; I do not necessarily endorse any firm. No payments were provided for any links. Third party content and claims are their responsibility.
Josh Hill and/or Marketing Rockstar Guides do not claim any responsibility for your use or misuse of the information provided. Please consult an appropriate expert if you are ever uncertain about using Marketo. References to laws and legal situations are not intended as legal advice. Please seek legal counsel in your jurisdiction in regard to any legal situations related to your use of Marketo.
No personally identifiable or proprietary information is displayed in the Course. Any email addresses or domains shown are for illustrative purposes and are unlikely to be real sites, emails, or domains. Slides and screenshots are used with permission or within fair use rules. Use of Case Studies or other examples from real companies or consultants are provided with permission, or unintentional, which is noted whenever those appear in the Course. If you find their ideas helpful, thank them!
*Marketo does not endorse this course, nor is Josh Hill or Marketing Rockstar Guides affiliated with Marketo, Microsoft, or Salesforce. Trademarks are property of their respective owners.
And the cost of this Course? $497 per student. And a 100% money back guarantee within 30 days of purchase. No questions.
If you are purchasing this for yourself, please do not go into debt for it. Yes, this Course can be helpful in preparing for interviews or new jobs that use Marketo. It will NOT make you Certified and I cannot guarantee anything about your career if you take the Course.
Ready to accelerate your career? Ready to accelerate your team's performance?