Marketo Crash Course

Automating Events and Webinars with Marketo - Crash Course

Creating scalable systems in Marketo to automate lead collection is one of Marketo's powerful capabilities! Marketo's Program Template and Token system can empower you and your team to deploy on-brand Registration pages and workflows in minutes instead of days.

In this 4-5 hour course, you will learn all about collecting lead information for Gated Content, Webinars, and Events. Each lesson is about 10 to 20 minutes long so you can learn step-by-step. Pause and re-wind whenever you want.


Learn how Pages and Forms Work

In this module, I'll walk you through Page and Form building in Marketo. This is the foundation of your registration and thank you pages and the most visible part of the customer journey. In four lessons, we'll cover the core functions and how they build on each other to create Registration systems.


Gated Content Registration Pages

In this module, I will show you how to combine smart campaigns with pages and forms to ask people for contact details to access your content. Lessons include:

  • Acquiring Leads
  • Putting it Together with Smart Campaigns


Webinar Registration Programs

Included in this Module are Pre and Post Webinar steps to building a scalable system you can repeat over and over with new content. Lessons include:

  • Connecting the Webinar Provider
  • Webinar Tokens
  • Emails: Invitations, Confirmations, Post Webinar Follow Ups
  • Landing Pages: Adding a Form and Content
  • Smart Campaigns: what you need to make it work


Events: Roadshows & Tradeshows

Live events are a high touch way to connect with influencers and decision makers. They are fun and frustrating to run and Marketo helps you automate away much of that hard work. Lessons include:

  • Roadshow Program Channels
  • Roadshow Smart Campaigns
  • Roadshow Emails
  • Activating Roadshow Systems for automated registration
  • Tradeshows and Attribution (Including List uploads!)
  • Reporting on Events
  • Marketo's iPad Registration App

I'm ready to accelerate the funnel!

Learn how to use Marketo's lead collection tools today.

$99.00 per student.

Purchasing the course is bound by the Privacy Notice and License Agreement.


May I have a refund?

I believe you will be very satisfied with the Course. This course has a 7 day guarantee -- if you aren't satisfied, send me a note within 7 days of purchase and I'll refund your money -- no questions asked. The course is short and full of years of experience, so I am unable to offer a longer refund time.

Can I transfer a seat to another team member if I leave my firm?


Seats are granted to individual students by email address. Course seats may be transferred to another student in rare circumstances. Please contact support [at]

Sharing logins is not permitted and may result in cancellation of your account without refund.

Hey, I paid for the course, but never got an email confirmation or was allowed to register. What gives?

Sorry about that! I appreciate your business. Please email courses [at] immediately.

Be sure to look for the "Return to Merchant" button at the bottom of the PayPal confirmation screen. What seems to happen is if you use PayPal as a Guest, please skip account creation after payment. Be sure to press Return to Merchant at the bottom of the screen (it's a gray box) after payment. This will bring you back to the Paid Registration page on this site. Please be sure to email us if you do not reach that page and your account will be manually created as soon as possible.

If I take your advice and something bad happens, can I hold you responsible?

No. By paying for the Course, you agree to not hold Josh Hill or Marketing Rockstar Guides responsible for any actions you take based on the training. The training will give you a good understanding of what to do in Marketo, however, you will need to carefully consider how to apply it to your unique situation.

If you choose to test or try the concepts during, or after, the training, you should first do this in a safe test environment such as a Marketo Sandbox, or a special folder. You should thoroughly test workflows on seed lists or test leads before going live.

The Course is meant to provide illustrations of how to use Marketo for business purposes. The examples are culled from best practices and years of experience. There is no intention to provide any advice leading to any specific result, business or otherwise. Please use the examples as a guideline; they may not always be appropriate for your business or your systems, so be careful. Please exercise common sense when applying examples to your business.

Josh Hill and/or Marketing Rockstar Guides do not guarantee any specific result to any purchaser or user of this course.

Links to external resources are provided as additional resources; I do not necessarily endorse any firm. No payments were provided for any links. Third party content and claims are their responsibility.

Josh Hill and/or Marketing Rockstar Guides do not claim any responsibility for your use or misuse of the information provided. Please consult an appropriate expert if you are ever uncertain about using Marketo. References to laws and legal situations are not intended as legal advice. Please seek legal counsel in your jurisdiction in regard to any legal situations related to your use of Marketo.

No personally identifiable or proprietary information is displayed in the Course. Any email addresses or domains shown are for illustrative purposes and are unlikely to be real sites, emails, or domains. Slides and screenshots are used with permission or within fair use rules. Use of Case Studies or other examples from real companies or consultants are provided with permission, or unintentional, which is noted whenever those appear in the Course. If you find their ideas helpful, thank them!

*Marketo does not endorse this course, nor is Josh Hill or Marketing Rockstar Guides affiliated with Marketo, Microsoft, or Salesforce. Trademarks are property of their respective owners.