In this new section of the Marketing Rockstar’s Guide to Marketo, I show you how to use Data.com to automatically update leads. The Enrich with Data.com flow action is designed to help you construct a lead profile more quickly for your hungry lead qualification reps.
There are some limitations, however. First, the flow action will update the entire Lead no matter what you want it to update. Second, Data.com may be unable to find a good match.
Here’s the short version:
- Get a Jigsaw.com account.
- Add this account to Marketo: Admin > Data.com
- Create a new campaign.
- Use the smart list to pull leads who are missing key contact info.
- Add Flow Step: Enrich with Data.com = True
- Run Once.
If you want to setup an automatic campaign, you can, but read the Guide chapter to learn how to do this the right way, so your precious data isn’t overwritten.
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