Over the past few months, a few of you might have noticed some HubSpot tracking code on my site. That’s because I’ve been testing HubSpot for today’s post.
Before you freak out and think I’ve gone over to the Orange Side, I haven’t. In fact, I’ll let you in on a secret –
I use the free version of Mailchimp to manage my email list and have no plans to upgrade.
Why? I’m running a lean operation and it’s not large enough to merit the kind of investment your company just made in marketing automation.
But the Orange Side does have a ton of wonderful and smart folks like Mike Volpe and Rick Burnes who know how to market. So when I reached out to them last year to ask them about being a great marketer, they asked me to take some time to learn HubSpot instead of just being a fan of their blog.
What I learned about the HubSpot system was much more than I anticipated. Here’s an evolution of my thinking about HubSpot, clearly influence by how much I knew each year.
2010-11: “Their blog is great. They are a great marketing agency.”
2012: “HubSpot’s great for SEO or AdWords, or maybe if you don’t have a blog yet.”
2013: “Depends on what you need. Are you TOFU focused or need more lead management?”
Now I am more likely to say,
2014: “The decision depends on your marketing needs and existing setup. HubSpot is definitely strong on top of the funnel tools (it is) and has a solid drip workflow engine. HubSpot also has some very interesting dynamic content (COS) tools, and a great interface. If you’re a larger firm and more into lead management and nurturing, then Marketo may be a better fit for you.”
This review will cover HubSpot’s key features. I will naturally make comparisons with Marketo and do my best to be balanced. Because of technical limitations, some features were not fully tested and I will make it clear when I was unable to go through the full system.