If you are like me, you are still exploring how to insert Account Based Marketing (or Account Based Everything) into your martech stack, let alone your marketing strategy. Join me, Charlie Liang of Engagio, and Tony Yang of Mintigo as we explore the strategy behind ABM and how to build out the tools and workflows in your organization.
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Earlier, you may have seen me and Charlie discuss how to achieve ABM Success with existing tools. Now we go beyond that into what predictive and specific ABM tools can do. Yes, it promotes Engagio and Mintigo’s solutions. Yet, you will come away with a clearer understanding of how to apply tech to these problems. (psst…do me a favor and keep this link between just you and me!)
Download the Slides [PDF]
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